CASE STUDY: Sky Atlantic, Sky Cinema and Tesco Finest*

Provided by Sky Media
Sky Atlantic, Sky Cinema and Tesco Finest*. Fine food and quality TV partnering to create the perfect night in.

What was the Challenge / Background of the Campaign?

Fine food and quality TV are perfect partners. Obviously. Tesco Finest was more than 20 years old, but the number of people who considered buying the range had remained static and perceptions of the brand needed to be shifted. So how could we change long-standing perceptions, and behaviour? By tapping into a classic behavioural insight in quality food. Find out more...

What was the Campaign Objective?

Everyone knows that people love to indulge themselves at the weekend, eating great food in front of great TV, and we found the latest evidence to prove it. 1/4 of Tesco Finest sales and 15% of appointment to view On-Demand TV peaks between Friday and Saturday nights. But this wouldn't be the first time a food or grocery brand had aligned its brand with a TV viewing occasion. We needed to find the right ingredients to cook up an idea better than the competition.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details7.3 million indulgent Sky On-Demand viewers were reached
All adultsBoth
ABC1
Main Shopper
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions27 Nov 19BUILD AWARENESSSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service