Advertising too is fairly generic, usually featuring a car driving down a winding country or mountain road but the Fabia needed to stand out. The message had to reach not only the core target market of couples aged 35 and over as well as a broader audience of supermini buyers but also the people that influence their car buying decisions. The creative message stood out from the rest of the category by translating the concept of lovely stuff into a language that everyone could understand: cake. Find out more...

To reach the core target market of the Skoda Fabia, couples aged 35+, as well as influence a broader audience in their car buying decisions. The creative TV advert allowed the Fabia to stand out from their competitors.