Creating excitement around Brothers Cider with festival goers using bespoke digital solutions.
Addvantage Media is a digital sales house specialising in exclusive representation of niche and special interest websites. We worked with Brothers Cider to secure their place as drink of choice at this summers UK festivals.
The aim of the campaign was to build awareness and increase interaction with the brand amongst festival goers.
On the eFestivals site, we ran a Brothers Cider competition and takeover campaign to increase interaction on Facebook and build engagement with the festivals audience. The site was peppered with supporting banner and skyscraper ads and a bespoke micro-site was created for the competition, with data acquisition capabilities.
Brothers Cider were thrilled with the positive results and the quantity of people who engaged with the campaign. For example- the 'get started' button achieved a 5% CTR.
Taping in to the digital and social media surrounding the summer festivals is a fantastic opportunity to reach a young, influential and aspirational target market. Reaching this audience before the festivals, whilst they are planning their trip and discussing with friends allows you to make sure your brand is a key player in their summer plans.
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