Try Our Briefing Service
This idea is archived

CASE STUDY: PriceRunner use Tube Car Panels to raise awareness.

Provided by Exterion Media
PriceRunner.co.uk ran a Tube Car Panel campaign and followed up with research on 18-64 year old internet users.
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

In June 2005 PriceRunner.co.uk, the price comparison website, ran a Tube Car Panel campaign to raise awareness of their little known brand. Research was carried out on 18-64 year old internet users living or working in London to discover how effective the campaign had been. Some of the key findings were that spontaneous awareness increased from 7% to 16% for any mention. Plus the numbers of people who claim to use PriceRunner has increased by well over 100% following the PriceRunner campaign. This was a successful campaign with 1/3 of all adults claiming to see the ads. Find out more...

What was the Campaign Objective?

To raise awareness of a little known brand.
Reference: 3666 // Posted: 27.10.08

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details18-64 year olds; 150k people enter tube every hour. 74% ABC1
25 - 34
35 - 44		Both
ABC1
OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

Landmark sites at Premier stations on the Underground Landmark sites at Premier stations on the Underground
Dominate Oxford Circus at the 5 Ways Exit Dominate Oxford Circus at the 5 Ways Exit
Impress London's consumers with LED Bus Superside digital ads Impress London's consumers with LED Bus Superside digital ads
Advertising opportunities on London Underground Tube Car Panels Advertising opportunities on London Underground Tube Car Panels
Advertise on 57 Advertise on 57" HD LCD Panels at selected Underground stations
view all ideas

More OUTDOOR Ideas

Advertise on Baby Change Panels to reach mums on the move Advertise on Baby Change Panels to reach mums on the move
CASE STUDY: BT Baby Monitor target mums with digital screens CASE STUDY: BT Baby Monitor target mums with digital screens
CASE STUDY: Creating A Visual Icon, The Story of Halo Reach CASE STUDY: Creating A Visual Icon, The Story of Halo Reach
CASE STUDY: Using Wi-Fi Posters to reach out to cinema lovers CASE STUDY: Using Wi-Fi Posters to reach out to cinema lovers
The Pink Pound- Advertise to Gay Communities Across the UK The Pink Pound- Advertise to Gay Communities Across the UK
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat