CASE STUDY: Outside Broadcast at Longleat Safari Park

Provided by RadioWorks Ltd

Multi platform campaign to generate excitement around Christmas at Longleat Safari Park, specifically targeting families.

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What was the Challenge / Background of the Campaign?

Longleat Safari Park was opening for the first time over Christmas and they had invested heavily in lots of new seasonal attractions and wanted to bring these to life. We created a multi platform campaign to promote Longleat Safari Park's Winter Wonderland at Christmas on Heart London. We ran a breakfast promotion on Heart London with an Outside Broadcast live from Longleat on the last day of the competition with Jamie Theakston and Emma Bunton broadcasting live from the co-branded Heart Radio Bus. Find out more...

What was the Campaign Objective?

The aim of the promotion and activity was to generate excitement around Christmas at Longleat Safari Park, by specifically targeting families around the Christmas winter festivities and educating listeners on the new Christmas attractions.

Budget

Reach & Frequency

Target Audience

Media Used

£51k to £100k

The over-alll campaign reached over 3.5 million listeners

25 - 34
35 - 44

Both
All
Kids HH

RADIO / REGIONAL

Campaign Location

Campaign Duration

Marketing Objective

Campaign Type

London

All Year

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