CASE STUDY: Modern Milkman Secures 900 New Customers

Provided by Whistl (Doordrop Media) Ltd
Modern Milkman conducted a campaign with Leafletdrop and secured 900 new customers in 2020.

What was the Challenge / Background of the Campaign?

Modern Milkman started as a group of friends running their own local milk round, before expanding to a network of milkmen and women, connecting regional dairies and their communities. All the milk and juice is delivered in reusable glass bottles, which are collected and returned to the local dairies. They also deliver a range of fresh groceries in plastic-free packaging, making sustainability convenient and achievable for everyone on their rounds.

What was the Solution?

The trial which consisted of a leaflet delivered to a targeted catchment area was created on Whistl's online self-service leaflet advertising tool, Leafletdrop. The campaign secured 900 new customers for the new company. The mailer introduced the service to the householder with a discount code to be used when registering for the service online. Following the success of the trial, Modern Milkman have already placed more bookings on Leafletdrop.

What were the Key Learnings of this Campaign?

Our test campaign was a great success. Using Whistl's Leafletdrop booking tool allowed us to create a campaign in a matter of minutes including audience targeting, leaflet printing and distribution dates saving us valuable business time. John Hughes, Founder, Modern Milkman

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsFemale
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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