H&K was tasked with raising awareness of the $1billion market valuation of
professional online network LinkedIn, to drive membership. This was the first time an internet company had achieved a billion dollar valuation since 2000, surpassing recent valuations of Facebook and Bebo. This created a news element but some scepticism in a competitive market. We provided a platform to articulate the European business strategy to potential stakeholders and define a new market for the company; traditionally categorised under the 'social media' umbrella.
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