IKEA's agency asked us to devise a selection of Swedish-style prize ideas to support their 'Swipe a Surprise' incentive marketing campaign. The instant win campaign rewarded loyal shoppers who had signed up to the IKEA FAMILY card. It was designed to drive footfall into stores during the promotion period, and encourage new customers to sign up to the card.

- Drive footfall into store during off peak shopping periods through incentive marketing - Reward loyal customers who signed up to the IKEA Family Reward Scheme - Encourage new customers to sign up for the scheme.

To enter the promotion, customers swiped their family card when making a purchase. At the bottom of their receipt would be a barcode and a number. They could then scan the barcode at an in-store IKEA FAMILY kiosk or enter the number online to see if they'd won. We were responsible for the top tier prize pool, which included a trip to Sweden, Swedish dinner parties with a gourmet chef, and family photo shoots.

The promotion was initially run as a test in IKEA's Southampton store. However, it was such a hit that they've since rolled it out nationwide. IKEA's single store trial has now been scaled up into a nationwide reward scheme promotion.

The campaign was a huge success and was designed to drive footfall into stores during the promotion period, and encourage new customers to sign up to the card.