Cereals is a busy category with lots of NPD from all the brands, the need to promote health aspects across the board, and generally competitive and affordable pricing. ATMs offer another customer touchpoint on the path to purchase to reinforce the brand message at the right time.

The ultimate campaign objective, across all of our cereal brands, through advertising on our screens, is to influence consumers towards making a purchase decision, either by directing them to: the exact location of the product in-store, and/or via coupons or competitions.

Every ATM visit has four opportunities to see the branded message: the attract, the in-transaction, the thank you & the receipt. Being located at the key supermarkets, cereal brands are able to tailor their message at the stores their products are listed. Our screens, not only increase brand visibility, but reinforce brand recall, as consumers are more likely to remember ads seen during routine activities. Our screens can help boost sales by driving purchasing behaviour, especially for NPD's or in-store promotions, making us a cost-effective and impactful media channel.

Taking into account all of our ATM advertising breakfast cereal evaluations, we have seen the following results: • Across all featured products an average of 17.7% sales uplift (test period). • Across the total brand of the featured product an average of 3.2% sales uplift (test period). • Across the total brand of the featured product an average of £1.59 ROI • Across all manufacturer's brands of the featured product an average £1.94 ROI highlighting the halo effect of ATM advertising.

Sales conversion is key to understanding the success of our campaigns and we've delivered time after time, not only on ROI but on sales uplift. And that's not all, ATM advertising not only has a positive effect on the featured product but also drives sales across the featured manufacturers brand portfolio and also creates a halo effect across the total category.