During a key sales period, Play.com took its competitors by storm by creating 'Mega Monday', resulting in a 29% increase in revenue growth for the year. Play.com's brief to H&K was clear: take the fight to Amazon and other competitors by building the company's position as an authority in online retail. H&K used creative photography of the Play.com warehouse backed with key statistics to ensure Play.com dominated the headlines. More than 200 pieces of branded coverage were generated in national, online, print, broadcast and lifestyle media. Find out more...

The objective of the campaign was to raise awareness of Play.com and increase share of market amongst it's competitors in the online retail sector.