Creating more occasions of appreciation and more opportunities to say thank you with a box of Cadbury Roses.
Create more occasions of appreciation and more opportunities to say thank you
with a box of Cadbury Roses.
Brits had forgotten the power of saying thank you in a meaningful way; we had to
re-energise them with the positive power of thanking others.
We made it our mission to inspire the public and enable a Month of More Thank You's. We gave people the info and tools they needed to say thank you more often, from outlining the art of saying thanks to giving our readers the opportunity to publicly thank someone. And of course we thanked those who contributed with a box of Cadbury Roses.
56% Agreed the campaign made them think about someone they should say thank you to.
38% Said the campaign made them feel more positive about Cadbury Roses.
71% Said the campaign 'made a nice break from more serious news stories'.
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