CASE STUDY: Broadcast PR Radio Day - Tate Movie Project


Provided by RadioWorks Ltd
The Tate Movie was the first of its kind - an animation film made by and for children across the UK

What was the Challenge / Background of the Campaign?

In 2010 Tate and Legacy Trust UK launched the first ever Tate movie. Tate collaborated with Aardman, the animation company behind Wallace and Gromit, and Fallon, the creative agency that originated the concept. The Tate Movie was the first of its kind - an animation film made by and for children across the UK.

What was the Campaign Objective?

To recruit kids to get involved

What was the Solution?

To enable The Tate Movie Project to enlist the help of kids nationwide we ran to broadcast radio pr days from our Maple Street Studios, using popular Blue Peter presenter Andy Akinwolere as the spokesperson for both bursts.

What were the Results?

Burst One July 2010: Reach: 2,192,000, 8 x Stations & 1 Website (Fun Kids) Burst Two Oct 2010: Reach: 1,879,000 & 17 x Stations

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kTotal reach of 4071,000 across the 2 bursts.
25 - 34
35 - 44
Both
All
Kids HH
RADIO / NATIONAL
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearBUILD AWARENESSPUBLIC RELATIONS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service