Three main challenges for this campaign: -To create a unique physical activation including innovative and interactive special effects. -To cover the large numbers of malls from April to June. -To promote Avengers: Age of Ultron thanks to an unique and engaging physical experience coupled with a viral promotion on social media.

-To promote and raise brand awareness for Avengers: Age of Ultron. -To promote the movie release on social media. -To attract more people in malls. -To digitize physical content and create a buzz on social media. -To collect opt-in data from customers. -To make our client one of the most innovative malls in France. The objectives have been reached as the campaign showed remarkably impressive results.

The 360 Bullet Time Studio has been delivered for the operation. The studio is equipped with 64 Canon cameras that create a 360° selfie video of participants. Simple process: visitors grab accessories and take place in the middle of the studio. Once the video is recorded, they only need to provide their email addresses to receive the shareable content. The Studio is connected to the Headoo Premium Platform, allowing participants to share instantaneously their experience on social media and enabling the client to measure the event's digital impact.

During the 14 weeks campaign, launched in 14 different cities, the 360 bullet time studio has collected 6,033 emails, registered 144,950 unique views on the branded platform, recorded and distributed 19,595 videos and generated 29,113,560 Facebook displays.