CASE STUDY: Ascot - Driving ROI Effciencies

Provided by AMS Media Group
We were tasked with driving ROI efficiencies through data management and dynamic creative.

What was the Challenge / Background of the Campaign?

AMS acquired the Ascot's business in 2015, with a clear KPI to drive sell out attendance and increased revenue through upselling, whilst driving cost efficiencies in ROI.

What was the Solution?

Traditional medium broadcast channels, cross channel partnerships, digital display, VOD, Social & Search were used to drive users through the purchase funnel. Ascot already had a rich volume of highly engaging content & engaged audiences across their owned channels. By implementing a DMP & introducing dynamic creative within retargeting we continued to grow efficiencies in digital. We devised a method of on boarding organic social traffic without having to pay for adserving. This enabled us to utilise a rich source of engaged prospects without incurring additional costs.

What were the Results?

ROAS +110%, Revenue +35%, Transactions +19%.

What were the Key Learnings of this Campaign?

"Consummate media professionals one and all. AMS has proven itself to be an invaluable partner in helping us to realise our business ambitions" Anna Bishop, Ascot Racecourse Ltd.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsROAS +110% Revenue +35% Transactions +19%
25 - 34
35 - 44
45 - 54
55 - 64
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service