This idea is archived

Business Sense Magazine

Provided by John Brown Media
Straight forward, expert advice on day to day issues relating to running a business. Glossy, perfect-bound, highly targeted.

Tell us about the Opportunity / What is it?

This highly practical and easily accessible magazine is aimed at directors with a turnover between £100,000 - £500,000. Dealing with bad debts, low cost expansion online, finding the right partner, the credit crunch, easy exporting, CSR, training your team, paying less tax, the ideal exit strategy, leadership and more.

What is the Marketing Objective?

The magazine offers straightforward, expert advice on day to day issues for RBS' business clients: running a business (marketing, growth, staff, productivity, compliance, etc), as well as information and tips on direct financial matters (tax, loans, cash flow, etc). The title complements RBS' business services.

How does it work?

Mailed directly to 200,000 RBS Business Banking customers in various sectors.

Who's used it in the past?

Please contact us for details.

Features / Benefits

This quarterly title is directly mailed to 200,000 RBS business account holders. It reaches company directors of SME/SMB companies UK wide. The 84 page perfect-bound glossy magazine is produced with the busy executive in mind, and serves as a concise resource offering a wealth of highly relevant, valuable, practical information and advice from a trusted source.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsBusiness account holders with a turnover of around £250,000
35 - 44
45 - 54
Male
AB
MAGS / BUSINESS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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