This idea is archived

Book Club opportunity on Crime and Investigation and HISTORY

Provided by A+E Networks
An opportunity to showcase your recent and future book releases to a large, loyal audience on either HISTORY.co.uk or CI.co.uk

Tell us about the Opportunity / What is it?

Every month we will showcase a new relevant publication on specially designed microsites on HISTORY.co.uk and CrimeandInvestigation.co.uk. On the site, visitors can view synopses, extracts and exclusive content from the author so readers can learn more about the book and the author.

What is the Marketing Objective?

HISTORY and CI both have a huge, loyal and dedicated audience so the Book Club is a chance to reach new potential readers who already have an interest in the subject. The book club will raise awareness of the release and the author and this will, in turn, drive new sales.

How does it work?

Featured "book of the month" on either the HISTORY website or the Crime and Investigation website; Synopses/reviews, exclusive content, extracts. A page skin and high resolution images. A link to buy. A competition. Social media activity via Facebook and Twitter. A feature in the HISTORY or CI newsletter. Display advertising in 3 formats (with the opportunity to roadblock some pages). Opportunity to extend the opportunity to TV sponsorship and Advertising.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Average of 100k visitors to the CI website monthly, 43k Facebook fans and 2k Twitter followers, Ave 250k visitors to the HISTORY website monthly, 38k Facebook Fans and 9K Twitter followers.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAverage of 100k visitors to the CI website monthly
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
ONLINE / DISPLAY
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSBRANDED CONTENT / TV
CONTENT MARKETING
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