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Be a trendsetter: Sponsorship of London Fashion Week

Provided by Rightster
Video advertising and sponsorship opportunities around Live and VoD Fashion Week content.

Tell us about the Opportunity / What is it?

The opportunity involves: Advertising around Live and VoD content for London Fashion Week - Running across 230+ relevant publisher sites of the likes of Vogue, Elle, Daily Mail as well as trendsetting Fashionista blogs - Advertising around 60 live catwalk shows and 100 pieces of individual content including interviews with designers, models, celebrities, fashion editors - Can run longer than traditional 30" creative copy to get a stand out presence - Interactive pre roll opportunity - Reskin and 100% SOV display on British Fashion Council YouTube channel - Branded content

What is the Marketing Objective?

Raise brand awareness and increase sales through high profile association and advertising around London Fashion Week and the distribution of Live and VoD content on premium sites and channels.

How does it work?

At Rightster we're experts in the delivery of advertising during Live Streams and VoD because we can trigger it at precisely the right moment for the best viewer experience and brand impact in a first-class environment. Our technology along with our audience outreach team ensure that content and advertising is delivered to the best place at the best time.

Who's used it in the past?

Some of the world's leading brands, as part of their communication plan to be associated with premium fashion content and events. Maybelline's campaign through Rightster was a great success: through sponsorship delivered by 'Live from the Catwalk' advertising, the brand reached premium publisher sites through advertising around Fashion Week content distribution and was also able to take over a specific Fashion week YouTube channel.

Features / Benefits

We offer association with a great event like the London Fashion Week and right-on-target brand exposure in a premium advertising and sponsorship environment. This is an amazing opportunity for brands to be integrated fully around Fashion Week's content which has proven to generate high audience engagement and coverage.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDistributed to premium and relevant publisher websites
16 - 24
25 - 34
35 - 44
All adults
Female
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 19 Feb 13BUILD AWARENESSSPONSORSHIP / ARTS
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