An automotive dealership used Device ID, direct mail, and CRM matchback to drive measurable vehicle sales from a three-day event
The dealership needed to reach high-intent car buyers and promote a time-sensitive sales event. A key challenge was proving that marketing spend directly influenced dealership visits and vehicle sales, while ensuring consistent messaging across both offline and digital channels.
The campaign aimed to promote a three-day automotive sales event, increase qualified foot traffic, drive vehicle sales, and provide clear attribution between advertising exposure, dealership visits, and purchases to prove return on investment.
First-party CRM data was used to send direct mail to household addresses. The same audience received Device ID impressions and Facebook ads for consistent messaging. POI attribution measured dealership visits, while CRM matchback reporting linked ad exposure to confirmed vehicle purchases.
The campaign generated 509 verified dealership visits through POI attribution and resulted in 49 vehicles sold during the promotion. A 10% visit-to-purchase conversion rate demonstrated strong audience quality. With a $4,000 media investment, the dealership achieved measurable ROI by clearly connecting advertising exposure to in-store sales.
Combining first-party CRM data with Device ID targeting enabled precise audience reach and clear attribution. Integrating offline and digital channels delivered consistent messaging and measurable outcomes, giving the dealership confidence to invest in future data-driven campaigns with proven sales impact.
