Advertise your brand to the over 50's market with Yours magazine

Provided by Bauer Media
Opportunity to advertise in the biggest selling & most influential fortnightly for the 50+ woman.

Tell us about the Opportunity / What is it?

Yours magazine puts its readers at the heart of everything we do and they reward us with unprecedented levels of loyalty, trust and engagement. We offer highly relevant, trusted and useful advice, whether it's to help readers look their best, to stay healthy and active, to enjoy their free time or to manage their money better. We celebrate 50+ women too, whether they're overcoming difficulties or achieving amazing things. We like to look back with our readers and listen to their views, enjoy a shared heritage, shared values and a sense of friendship and community.

What is the Marketing Objective?

Opportunity to engage the powerful, yet hard to reach audience of women aged 50+.

How does it work?

Advertising opportunities in Yours magazine range from display ads, advertorials, inserts, feature sponsorships, promotions and sampling. Features include 'Wonder Women', celebrating the courage of remarkable women, 'Gran's Matter' which recognises the essential role that grandparents play in modern families, plus beauty and fashion, finance, cooking, gardening and puzzles. Bauer Media can create bespoke solutions to meet your brand objectives, please contact our Creative Solutions team to discuss your requirements.

Who's used it in the past?

L'Oreal and National Express Coaches have advertised with Yours in the past. Yours teamed up with L'Oréal to launch a competition to find 5 readers to be representatives of their generation. They were invited to London to meet with the L'Oréal expert dermatologist and learn about skincare, the ageing process and to share tips for maintaining a good skin condition. 'As the biggest selling magazine for women aged 50+, Yours offers a well-targeted platform to communicate with our more mature skincare consumers' Caroline Wilding, L'Oréal Paris Product Manager.

Features / Benefits

Yours is a highly trusted brand and the leading voice in the over 50s market place. Yours has a growing subscription base - 47,096 and a loyal audience; 94% of Yours readers actively purchase. Brands can extend their ads online with the opportunity to become involved in Yours Live, an exclusive 3 day reader event, advertise online at and to advertise/sponsor Yours Guides, a free guide providing straight forward information on topics pertinent to our readers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 293,016. Readership: 551,000
45 - 54
55 - 64
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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