VoD is an exciting & evolving landscape which offers advertisers advertising opportunities around trusted quality content
Video On Demand is an exciting and evolving landscape which offers advertisers a host of premium advertising opportunities around trusted, quality content. It's an important part of the new TV ecosystem that is helping people to watch more of the TV they love when they want.
VoD is prime advertising real estate for brands as audiences are so engaged and our VoD platforms including Sky On Demand, Sky Go and My 5, offer the most engaged VoD audiences on the market. Per month, these VoD platforms reach 49% of the UK population - that equates to 25.5 million adults.
Today, viewers can feast on over a thousand movies or choose from over 350 boxsets via our industry leading platforms On Demand, Sky Go and My5, with a great range of exclusive shows you can't get anywhere else.
With VoD in your media plan you are missing out on a significant part of your audience, when they're highly engaged in their favourite content. An average Sky individual now watches twice as much VoD as they did two years ago and growth rates are continuing to speed up. In fact, VoD viewing can increase a programme's linear reach by as much as 100%.
Big VoD campaigns are shown to viewers watching content on a device plugged into a TV screen like Sky boxes & games consoles. Big screen VoD is perfect for brand building or adding incremental reach to a linear campaign. It is also usually watched in groups of more than one person making your campaign budget stretch even further.
You can also buy clickable campaigns. Clickable campaigns are shown on devices that are enabled for clicks & 3rd party tracking like desktops, mobiles & tablets. It's perfect for driving traffic to your website by engaging one on one with a viewer
With out deep level of targeting options you can ensure you're reaching your ideal audience in one of two ways: you can choose which types of content to appear against or, you can select the demographic of people you want to target. When buying VoD with Sky Media you'll get an in-depth post campaign report & we'll promise to only charge for impressions which are viewed at least 75% of their entirety in real time. By adding VoD to your media plan you are getting the best content, on award-winning platforms, with massive reach and engaged viewers.