The 2015 Scottish Cup Semi Finals & Final attracted attendances of 52,025 per game in the Hampden Park stadium. The Semi Finals of this years tournament will be played during the final weekend of January 2016 or the first weekend of February with the Final being played in the middle of March - exact dates TBC. This is a fantastic opportunity to reach Scottish Football Fans and place your brand in a programme that will be purchased and retained as a souvenir by those in attendance.

Advertising within matchday programmes is more often than not reserved for Sponsors and Partners. Programme Master can provide unique access to advertise in the matchday programmes of the Scottish Cup Semi Finals and Final. Allowing brands to advertise directly to football fans, and build awareness among Scottish fans.

Matchday Programmes are sold at all home games within the ground; in club shops, traders around the ground, via subscription, in executive and sponsor boxes and through the clubs website. Ad's can be placed on the outside back cover, inside front cover and inside back cover. Double page spreads and full pages are also available.

The 2015 Final Celtic v Dundee United sold 36,660 copies of the matchday programme. Programmes for these sporting events are often kept as memorabilia, giving ads longevity.