With 34 million licensed vehicles in the UK, this is a powerful format to talk to the lucrative motoring audience.
A flush rear uses the entire back doors of a truck. As drivers know too well, you can often spend long periods of time sat behind one in traffic jams, road works etc. Even without these regular occurrences a flush rear is hard to miss by anyone's standards.
Truck rear advertising gives your brand the opportunity to engage with drivers and passengers while they have time to read and absorb your messages. What's more, ads are situated in their direct eyeline so offer a high level of cut-through.
Taking messages directly to drivers and passengers, the truck rear format provides opportunities to engage with audiences. This high dwell time site offer a space that attracts attention from consumers as they follow it down the road.
An average dwell time of 48secs ensures the audience has longer to absorb advertising messages thus ensuring your brand is front of mind.
Rears are excellent at targeting heavy motorway traffic users such as commuters, business travellers & families through leisure travel.
Rear campaigns are hard to miss on any journey your audience may take & with little other visible media around on many roads it offers high cut-through.
Rears often reach motorists when they are looking for entertainment (ie: sat in traffic) & are in the right mood to read & absorb your messages.