Popcorn is offering a new digital screen system at 15 Academy Music venues nationwide, in the form of freestanding digital screens with mobile optimizing delivery platforms. These screens will deliver dynamic content and internal communication solutions across a network of multiple digital media displays within the O2 venues (including Brixton Academy and Shepherds Bush Empire)

These screens will create new opportunities for O2 venues to engage with a young, affluent audience complimenting the existing Popcorn 6-sheet poster panels

The venues will be provided with the freestanding screens including the mobile optimised delivery platform - this is a technology agnostic platform that enables advertisers to extend traditional campaigns onto smartphones using any combination of QR (Quick Response code), NFC (Near Field Communications), Bluetooth and SMS. This mechanism enables a consumer to respond immediately to advertising, acting on impulse

Movember, O2, Nokia Lumia, Marmozets, Leeds Festival, Jake Bugg, Alt-J, Converse, Cocio, Aldi, Paypal, Red Bull

The screens main features include the ability to display venue information, hospitality and way-finding, promotional videos, advertising etc. This solution offers venues a cost effective, online content management system to provide a fully managed and reliable infrastructure for content distribution across multiple locations.The NFC or QR technologies make shopping more convenient for consumers and venues can potentially increase sales