Reach your target consumers for extended periods when and where they are most receptive, in travel and leisure environments.
After three years in the US, the No. 1 rated in-flight network has come to Europe! Utilized by 8 of the top 10 US advertisers including AT&T, Verizon, GM, Ford, Sony, P&G and Unilever, our in-flight network has been exhaustively researched and consistently delivers industry leading recall and increase to purchase intent. We achieve this by providing our advertisers 1) category exclusivity 2) in a captive environment 3) for an extended period of time. Select a Pan European or Country Specific package and reach a potential audience of up to 80 million travellers Worldwide.
Reach your target consumers for extended periods when and where they are most receptive, in travel and leisure environments...
A combination of two innovative media formats are available; either working together to engage and inform the passenger, or alternatively used independently as a high impact media opportunity. Seatback tray tables display your brand messages, creating immediate brand awareness, presented on a CareCover laminate to protect the surface area. Overhead Locker Billboards enable your brand to dominate the cabin, commanding immediate attention. Used together, or in isolation these media reach a consumer for almost 2 hours in a captive environment with no competitors.
Sony, Unilever, P&G, Johnson and Johnson, Microsoft and Vodaphone are a few of the companies who have utilised our media. "One of the most creative media platforms I have ever used" - VP, McCann Erickson
Over the past 3 years more than 8600 consumers have been surveyed and the results are consistently stellar in that more than 87% of consumers recall the advertisement and of those who recall the message, purchase intent has increased by an average of 26%. According to Vodaphone research conducted in July /Aug 2009 41.8% of passengers recalled the ad without being prompted rising to 81.8% once prompted. Purchase intent amongst these passengers increased by 26% with 59% of passengers stating that they strongly liked the airplane tray table advertisements.