The Tyne & Wear Metro is used by tourists, students and the local population to travel across the Newcastle, Gateshead and Sunderland, to the residential districts and even to Newcastle airport. Advertising gives passengers something to look at, read and think about as they travel on the network. With 75% of consumers welcoming advertising on the Metro, advertisers have the opportunity to talk to a willing audience in a captive environment. Opportunities include in-station (e.g. escalator panels, 12 sheets cross-platform) and within the Metro carriages themselves.
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