360 degree channel sponsorship of 'Kisstory' from Kiss FM

Provided by Bauer Media
Engage with a young and influential audience as channel partner of one of the most popular dance radio sub-brands in the UK.

Tell us about the Opportunity / What is it?

Over the last 3 years, the audience for KISS FM UK's 1 hour Kisstory show has doubled to 1.3m listeners per week; Kisstory is the most listened to show via the mobile app and online player. Along with on-air audience growth, #KISSTORY trends across the UK on twitter during the show, the Kisstory clubnight at IndigO2 sells out every month and the clubnights now run in Ibiza & across the UK. The Kisstory brand has also been extended onto Kiss TV with a strand of programmes and branding of old skool tracks, and a brand new 24/7 Kisstory radio channel was launched on Freeview.

What is the Marketing Objective?

An opportunity to associate with one of the most popular radio sub-brands in the UK - Kisstory sponsorship gives partner brands access to a heavily engaged, passionate audience across radio, TV, online, social media, mobile and events.

How does it work?

KISS will work together with you to craft a brand association across all Kisstory touchpoints to build awareness and engagement with the audience.

Who's used it in the past?

Kisstory has never had a full channel sponsor before, so the opportunity is there for a long term partnership and association.

Features / Benefits

A full Kisstory channel partnership for 3 months reaches 8.62m radio listeners, 3.7m TV viewers, 40,000 event goers and delivers 2.5m online impressions and 1.5m mobile impressions.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details18-25s. Students. Festival goers. Music Lovers.
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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