Turner Media Innovations are offering advertisers the opportunity to sponsor Generator Rex, a brand new show coming to Cartoon Network from the makers of the infinitely popular ‘Ben 10’ show. This highly anticipated show is a great opportunity to engage this hard-to-reach audience of boys aged 9-15.

The sponsorship deal will be supported with a full launch campaign, and the show will be airing nationally twice a day, Monday to Friday. Sponsors of the show will receive opening and closing credits, break bumpers as well as logo accreditation on all promotional trailers.

Furthermore, Generator Rex will be supported with a dedicated microsite featuring all new games and features. Advertisers will therefore have the opportunity to extend their brand across to the microsite. In 2009 Cartoon Network’s UK website achieved a massive 254 million page views, with an average of 21 million page views a month. To give an idea of the show’s popularity, the US launch episode in the US rated 300% year on year for the same slot, and the same series as a whole has represented a significant 49% year on year growth for Boys 6-11 and 52% for Boys 9-14.

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