Get involved with the Beano in Dennis the Menace’s 60th year of high jinx. Dennis is now broadening his appeal by starring in his own cartoon on CBBC, whilst the original comic is still going strong.

Brands can get involved through news stand promotions, sponsorships or even a front-cover takeover. The Dennis anniversary celebrations have already featured on The One Show, Sky News and Daybreak in the last month, and with president Obama’s appearance in Beanotown coming up, the Beano is receiving a lot of attention.

Previous partners include, Nintendo, Warner Bros and LEGO (partnership won the accolade of Sales Performance of the Year at PPA Scotland Awards 2010).

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