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In February, adults watched an average of 1 hours 42 minutes of commercial linear TV each day. February saw Unforgotten on ITV1, and Hospice UK debuted its first ever TV ad.

Consolidated in one PDF, Thinkbox’s research studies from 2024 are now yours to download

How People’s Postcode Lottery used TV to engage with a younger, more affluent audience for their biggest ever draw.

IKEA, Volvo and Value City Furniture are all the adam&eveDDB Creative Director's choices

This month’s chart of the month shows the rise in viewing of ad-supported quality content.

Richard Shotton offers a behavioural science take on what makes TV such an effective advertising medium.

This new study proves that advertising is a profitable driver of business growth and TV is the greatest driver of overall profit volume

How Benenden Health partnered with Channel 4 on a content series to grow awareness, sales and encourage viewers to ‘Check-in’ on loved one’s health

The Media Mix Navigator tool, powered by econometrics, helps you maximise business returns from your media investment.

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

For the full lowdown on why TV is the mot effective form of advertising. Download this deck packed with facts and evidence.