Food and heating bills are going through the roof, incomes are being squeezed and the boom times have gone bust. It's time for our disposable culture to collectively tighten its belt. But the modern generation can't cook, can't build, can't mend, can't fend for themselves - or their families. Celebrity Parents SOS from Sky 1 introduces an 'OAP A-team' to attempt to pass down the wisdom of their years. Leading the parents team of celebrities are Shirley Clarkson (Jeremy's mum) and Peter Jones (Vinnie's dad). Sponsorship of this new programming from Sky is currently on offer Find out more...

Opportunity to build awareness of your brand with a female dominated audience.