Try Our Briefing Service

CASE STUDY: Old Jamaica Ginger Beer increase brand recognition

Provided by UM
UM increase brand recognition of OJGB with the Afo-Caribbean community using broadcast TV following West Indies Cricket tour.
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

Research showed that not many people were aware of the authenticity of Old Jamaica Ginger Beer (OJGB), made with real fiery Jamaican root ginger. The challenge for UM was to increase brand recognition of OJGB, balancing discreet and broadcast media. Broadcast TV followed the West Indies Cricket tour of the UK, reinforcing the authenticity of OJGB and taking it to a wider audience. Selected press titles took OJGB to the heart of the Afro-Caribbean community in the Voice and The Gleaner. Find out more...

What was the Campaign Objective?

To increase brand recognition of OJGB, balancing discreet and broadcast media
Reference: 7177 // Posted: 08.11.10

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsThe Afro-Caribbean community
All adultsBoth
ABC1
C2
Ethnic
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBRAND ATTITUDE
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

CASE STUDY - Dangers of skin cancer to a cynical youth audience CASE STUDY - Dangers of skin cancer to a cynical youth audience
CASE STUDY: Increasing footfall at the Vitality show CASE STUDY: Increasing footfall at the Vitality show
CASE STUDY: Taking Marie Curie's Community to the Masses CASE STUDY: Taking Marie Curie's Community to the Masses
CASE STUDY: Trey Songz: Creating a UK Icon CASE STUDY: Trey Songz: Creating a UK Icon
CASE STUDY: Cadbury's 'Fully Coated' Launch CASE STUDY: Cadbury's 'Fully Coated' Launch
view all ideas

More TV Ideas

CASE STUDY: Jacamo - Force of Nature CASE STUDY: Jacamo - Force of Nature
Sponsorship Opportunity: Sky Cinema Premiere Partnership Sponsorship Opportunity: Sky Cinema Premiere Partnership
Sponsorship Opportunity - Intelligent Entertainment on Discovery Sponsorship Opportunity - Intelligent Entertainment on Discovery
CASE STUDY: SodaStream & AdSmart - Sparkling with AdSmart CASE STUDY: SodaStream & AdSmart - Sparkling with AdSmart
CASE STUDY: Rhino UK's album CASE STUDY: Rhino UK's album "Coming Home" by The Soldiers
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat