Sky Media and Warner Bros.Discovery are pleased to offer brands the opportunity to build an association with Food Network Channel.
Food Network is the UK’s ONLY dedicated food channel reaching over 13 million hungry people each month across our platforms. The channel features world class chefs and passionate foodie personalities discovering mouth-watering recipes and dishes from across top US eateries and British Kitchens. Food Network is a globally recognised and trusted entertainment platform with food at the heart of it all featuring daily inspiration and trusted culinary techniques. We have access to top chefs and talent, such as Tom Kerridge, Rachel Khoo, Gok Wan and Michel Roux Jr. We are the place to reach food enthusiasts with opportunities across all platforms – linear TV, digital, VoD, YouTube and social.
Scheduling & Accreditation
(6 Months) Daytime
06:00 – 18:00
Approx. sponsorship credits per month – 3,840
Approx. hours per month – 480
8x 10” Spots per hour
About the Audience
Demographics:
60% of viewers are Female. 47% of the audience are ABC1 individuals. Also, 44% of the audience are aged 35-54 years old.
Interests:
75% enjoy eating foreign food. 55% are passionate about travel. 55% are always looking for new ideas to improve their home.
Sustainability
45% buy fair trade products when available. 41% are prepared to pay more for environmentally friendly products.
Example Programming
Restaurant Impossible
Man v Food
The Great Food Truck Race
The Hairy Bikers
Rachel Allen’s Cake Diaries
The Pioneer Women
James Martin’s French Adventures
Tom Kerridge’s Best Ever Dishes
Making the partnership work harder and smarter…
Social & Digital Activation
This extension opportunity allows your brand to be associated with Food Network across our growing social platforms. Sponsor trailers, Behind the Scenes content and more, with more access than ever to Food Network’s talent. Food Network boasts a strong social media presence with 1.5M+ followers on Facebook, 140K+ followers on Instagram, 103K+ followers on Twitter, and 385K+ subscribers on YouTube. With social targeting you can be assured that your message will reach specific audiences to reinforce association with world class content and talent featured on Food Network!
Discovery+
This package includes pre & mid-roll against Food Network content and sponsorship idents against Food Network content. This service is packed with exclusive originals, fascinating true-crime, sport, paranormal, documentary and reality shows. With stories of extraordinary lives being lived, plus curated collection and bingeable box sets, all of Warner Bros. Discovery’s content is in one place, across all connected platforms. The content can be accessed via TV, mobile, tablet and web.
Branded Content
This opportunity involves creating content that is directly linked to a brand by focusing on the intangible qualities of the brand whilst on Food Network. This will generate conversation and notoriety around the brand. Branded content is a very flexible marketing technique, so it can be adapted for many different formats like video, podcasts, interactive formats, video games, events, or even combine several of them to tell the history of the brand.
Licensing
This opportunity encompasses Food Network offering partners endorsements and access to existing assortments, or contribute to more direct collaborations with a brand. These contributions include involving TV talent, special advertising solutions and personalised editorial content, which enrich the offer and increase the occasions to enter in contact with the consumer.
Friends on Comedy Central & Channel 5
