TerraClean National Full Wrap Case Study

Cramlington based workshop consumable distributor Randstad contacted HaulinAds to run a National Brand Awareness campaign for their engine carbon, injector and DPF cleaning TerraClean technology.

National coverage is achieved using our wholesale supply chain fleet, that delivers to stores in 173 locations across mainland UK.  Working from three distribution centres, the five wrapped trucks in the campaign will travel the UK’s major Motorways and roads as they deliver goods to the wholesale stores in urban areas.

The wrapped truck advertising campaign builds brand awareness of the TerraClean technology and garage network.  The trailers compliment TerraClean’s TV advertising and sponsorship of BTCC driver Colin Turkington.

For the launch of the camping we arranged to get one of the trucks up to Randstads warehouse just north of Newcastle where the directors could see the high quality print and finish of the creative, even backing the trailer in to the warehouse to see how the reflective elements on the trailer rear POP when light catches them in a darkened sighting.