This is the opportunity to dominate Wimbledon station during the tennis championships. The tournament attracts hundreds of thousands of affluent sports fans, many of who will pass through the station on their way to the event. The station domination includes bespoke formats that will help to engage the audience and create a unique, eye-catching campaign. People travelling through the station will be in a relaxed, leisure frame of mind meaning they are more receptive to advertising messages.
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By dominating Wimbledon station, brands can become synoymous with this prestigious event. Wimbledon's heritage creates premium, trustworthy associations that will help create consumer retention and brand loyalty. By advertising at this optimum time brands can captialise on high footfalls, affluent consumers around a premium brand.