Newspaper advertising played an important role in Auris launch year, helping to raise awareness and consideration of the brand
To drive awareness and consideration of Toyota Auris in its first year of launch
To drive awareness and consideration of Toyota Auris in first year of launch
A multi media approach comprising of TV, national newspapers , both print and online
Online newspapers drove 17% increase in unique visitors to Toyota Auris landing page and print format drove 14% uplift to respective landing page.
People using unique urls from newspaper ads were around 6 times more likely to request a brochure or a test drive
Adding newspapers to TV delivered 11 times the increase in brnad commitment compared to TV solus
The full campaign of multiple newspaper executions, online newspapers and TV doubled depth of information, almost trebled emotional brand connection and delivered three times greater call to action than TV on its own
National newspapers and online newspapers in partnership with TV made a significant difference to campaign performance in Toyota Auris launch year
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