Sponsorship of this unique opportunity will provide over 12 months brand exposure and engagement with an increasingly hard-to-reach audience. This opportunity includes not only the covermounted Calendar but pre promotion both in-mag and online as well as a fantastic PR opportunity! The Calendar istelf will be 20pp and the same size and stock as the regular LadMag that is free with every copy of Sugar, and bagged with the Jan 08 issue.

Sugar's marketing objectives is to increase the copy sales of Sugar and hence why this valuable idea is making up a big part of our January covermount. The sponsor can be a part of this key driver with an opportunity to promote their own brand messages within the Calendar too! Ultimately, bring the boys and you'll get the girls!

There will then be a call out online and in-mag for readers to send us the pics of their boys - brother, mate, boyf or boy-next-door. From this, the top 20 will be picked by the Sugar team and posted online for users to vote for their favourite 12. These 12 boys will then be brought to London for a stylish photoshoot and appear in the Calendar.

This is a first for Sugar!

Having your brand pinned to around half a million girls bedroom walls for at least 12 months! Regional press and radio will be interested in their local lad becoming a pin-up! An integral part of Sugar's Editorial - providing true interaction with this teen audience at many levels