The Inside Panel delivers category and behavioural insights for our advertisers and strategists in agencies. Clients can place questions to the panel and work with them to interpret those findings to improve planning and initiate more engaging and ultimately more effective advertising campaigns. Emap Advertising is the only media owner able to reach a true cross section of consumers to gather this level of insight. You think you know your market... We know there's more than meets the eye!

The Inside' s bespoke research data offers a greater understanding of consumer behaviour and it tracks consumer trends as they emerge. The Emap² marketing communications process begins and ends with consumer insight. The panel's data aids advertising client's campaign development and identifies changing consumer trends.

The panel's 10 000+ members, aged 15 years and older have been recruited from a wide range of Emap's media brands including FHM, New Woman, More, Kerrang!, Kiss, Magic, Empire and Grazia. The monthly survey addresses the most pressing issues of the day - from the role of media in leisure time, to acceptance and uptake of new media, to the factors that influence brand trust.

The research panel was launched in November 2006. Emap Advertising's clients will directly benefit from The Inside as they will be invited on an exclusive basis to contribute to the questionnaires, producing bespoke data to inform specific campaign creative and strategic plans. While information from The Inside will inform clients campaigns directly by feeding into Emap²'s creative process, clients will also benefit from a regular direct communication of research results via bespoke events held by Emap Advertising.

The Inside will inform campaigns in the developmental stages, whilst the design of the panel will allow the research to remain flexible with the option to tailor the questionnaire to address issues that are currently on the news agenda and of particular importance. The Inside enables clients, media agencies and Emap² to identify and react to emerging trends, reflecting the increasingly hectic pace of change when it comes to consumer behaviour.