Advertisers increasing their online budget need to have a greater understanding of their online audience's behaviour, to ensure the right people are viewing and interacting with their campaigns.

The purpose of this report is to inform advertisiers about online behavior and thus to help them appropriatly implement their online marketing campaigns.

The image of the internet as merely the domain of young men is out of date; since the absorption of broadband, people are visiting an increasing variety of websites for an ever-broadening range of activities. There is a consistent thread of importance placed on the internet by the majority of those who use it - 75% of people go online everyday according to the IAB / RAB media consumption study. Why they go online and what they do varies from person to person and is dependent on age, gender, occupation, and interests. VIEW THE DOWNLOADABLE WHITE PAPER FOR THE FULL REPORT.

Internet is the fastest growing advertising medium, therefore the number of companies using campaigns like this one is very high. Companies who have used internet advertising include Interflora, Virgin, TMobile, Comet, Coke, Cadbury's.

Broadband internet, in particular, has transformed how we work, play, communicate, gather information and shop. Three-quarters (71%) of all Britons online are connecting through broadband according to BMRB, an astonishing figure up 45% on the same time last year.