Digital Escalator Panels (DEPs) are located in London's premium Underground Stations. They run on both sides of the main escalators captivating a high traffic audience where millions of travellers pass every day. The DEP screens offer a unique creative opportunity to provide a compelling and targeted message to a specific audience throughout the day. They also offer a longer dwell time of approx 45 secs with 73% watching for "most or all of their journey" (Dipsticks / OAA: 2005).

Opportunity to create stand out for your brand to a receptive audience passing through.

DEPs run on a full loop of 90 seconds. Campaigns are available in 10 second ad spots and an advertiser can buy up to 50 seconds. DEPs can be synchronised to link creative from screen to screen. This format enables an advertiser to deliver the right message at the right time and take into consideration the sensitivity of targeting, the flexibility of the message and the depth of communication; the result of this is genuine engagement of the consumer.

O2, Sony, Guiness, Independent and Highland Springwater are among brands that have used DEPs in the past. Guinness used this format to tie in with their TV campaign and the Independent to promote their front cover every morning. In the summer of 2007 Highland Spring wanted to communicate with the active (and normally overheating) London Underground commuters, and chose our network of DEPs to bring to life their other activity. By running an innovative multiple-panel creative execution they were able to stand out from their competitors in the cluttered soft drinks market.

DEPs offer unique creative opportunities to a highly receptive audience. They are considered by consumers to be the most innovative, attention grabbing and entertaining ways to advertise to consumers and generate the most word of mouth with 91% stating that this advertising really stands out*. DEP advertising is also exceptionally well perceived especially amongst younger demographic groups with around 95% of 18-34 year olds classing the ads as "modern"*. (*Dipsticks / OAA: 2005).