This idea is archived

Target fans of Madonna & Micheal Jackson with station domination

Provided by Exterion Media
Opportunity to dominate North Greenwich station - the key arrival for the O2 - during Madonna and Micheal Jackson's UK tours.

Tell us about the Opportunity / What is it?

CBS Outdoor are offering the opportunity to target attendees of the O2 Arena during 2 of the UK's major tours this year - the King & Queen of Pop. Brands are able to dominate North Greenwich underground station during the 31 tour dates of Madonna and Micheal Jackson. North Greenwich underground is the key arrival point for the O2 with a dedicated route from station to Arena. This is an excellent opportunity to create affinity for your brand, tap into fans excitement and become a part of their experience. Find out more...

What is the Marketing Objective?

North Greenwich station domination offers more than awareness, it provides targeted standout for your brand and emotional engagement with consumers

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k23,000 attend main concerts per night.
25 - 34
35 - 44
Female
AB
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
London12 Jun 09 - 27 Sep 09BRAND ATTITUDEEXPERIENTIAL
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