Broadcast your message to the huge South-East commuter audience with the KBH Commuter Pack.
KBH provide high quality advertising opportunities on thousands of trains operating across the London and South East region. In-carriage Traincard advertising reaches a large, affluent audience at one of the lowest cost per thousand of all the main media. Our packages are designed to bring the advantages of a growing rail audience, fresh in-carriage environments and modern display units to advertisers. The KBH commuter package offers advertisers an excellent opportunity to target the huge South East commuter audience.
To build awareness of your brand amongst commuters in an environment with a long dwell time.
Campaigns are distribured across the KBH network to broadcast your message to the huge South East commuter audience. Traincard panels are an intimate media, with high frequency and long dwell times.
Companies that have ran campaigns with us in the last 12 months include: Lufthansa, Ford, Vodafone, T-Mobile, Orange, Ford, Mercedes, The Times, Insure & Go, Swiftcover, POM Wonderful, Sure for Women, Monarch Airlines, Vicks.
Like clockwork, 'rush hour' happens twice a day - every day - from Monday to Friday. With more than a million people engaged in receptive commuting behaviour, this crowd is strongly biased towards ABC1 profiles (80%) with high levels of disposable income and discretionary spending power. And, with train use peaking between the ages of 25-44 (49%), the commuter audience includes difficult-to-reach groups such as young urban professionals who are more reliant on trains than others for travel to work.