Cartoonito encourages active play and soft learning through a rich portfolio of programmes specifically produced for its young audience. The channel features a mix of animated and home grown live action shows which aim to inspire and engage both kid and mums. Kids are encouraged to explore online with age appropriate games & activities that make learning fun. Online there's a highly engaged community of mums sharing stories and experiences.

The Birthday Club is promoted throughout the day surrounding all key shows. Sponsorship provides the perfect opportunity to associate with a positive celebration for all the family. Once online kids and their parents are able to create their very own birthday cards. Each birthday card is submitted into the online gallery where parents can download and print and a select number of entries are then played out everyday on-air. 800-1000 entries per month, 3 mins average time spent.

Cartoonito is watched by 3 million viewers each month with 131k unique users online spending up to 15 minutes. Viewing to Cartoonito has grown by 20% Q1 2013 vs. Q1 2012 by kids 4-15. Cartoonito's programming is spearheaded by a cast of positive role models for boys and girls. Core Age: Pre-schoolers 2-6 yrs. Site Statistics: 131, 000 Unique Visitors, 2.0 m page impressions,average dwell-time is 15 minuytes with 500,000 game plays.