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Sponsorship of the Ronnie Wood Show on Absolute Radio


Provided by Absolute Radio
The Ronnie Wood show is our latest addition to Absolute Radio & Absolute Classic Rock broadcasting every Friday evening.

Tell us about the Opportunity / What is it?

Absolute Radio is the UK's national pop and rock radio station and are offering brands the opportunity to sponsor The Ronnie Wood show. The Ronnie Wood show airs every Friday from evening from 6-7pm on Absolute Radio and Absolute Classic Rock, a sister station to Absolute Radio. The show offers a platform for both Ronnie Wood's music collection, and his life; providing the listener with an unabridged insight into his world, every record he plays comes with a story - a memory, a tale of debauchery or inspiration.

What is the Marketing Objective?

Engage with an audience of avid fans and associate your brand with both a musical icon and established radio network

How does it work?

A sponsor can expect to receive an on air and online laydown as detailed in the delivery element of the attachment. You will own the rights to the webpage - http://absoluteclassicrock.co.uk/onair/wood/ - providing branding opportunities throughout the duration of the sponsorship. The on air laydown is made up of sponsorship pre-recorded trails and idents, airing across the day and during the show, with a sponsor receiving 3 x 10 second in-show credits per hour. The trails would be 30 second and would run across the Absolute Radio network.

Who's used it in the past?

This is a brand new sponsorship opportunity!

Features / Benefits

Ronnie Wood, current Rolling Stone and former member of The Faces; an outspoken British personality, commonly hailed as a 'rock god' boasting a fearsomely loyal yet demographically dispersed following. Sponsoring the Ronnie Wood Show is a great opportunity for a client to become aligned with quality content, provided through the figurehead of a British musical icon. This show epitomises everything that Absolute Radio stands for and offers a very unique property for the right brand to get involved with.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReach 4.8 million adults across 52 weeks @ 12.38 OTH
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC / ROCK
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