Sky Media and NBC Universal are pleased to offer an advertiser the opportunity to create a unique association with Hallmark's 'Prime Crime' strand, from 19:00 - 24:00 Monday until Sunday. Hallmark Channel offers the very best in high-quality drama, from award-winning series to gripping films and thrilling mini-series. This is a great opportunity to build a strong association with Hallmark's highly popular crime programming (including UK premieres) and the channel's loyal viewers - who are in fact the 4th most loyal TV consumers in the UK.

Build awareness of your brand with the loyal Hallmark audience.

Hallmark's 'Prime Crime' programming includes Law & Order, the longest-running crime series and the second-longest-running drama series in the history of television; House, Without A Trace; Monk, Damages and Psych. The sponsorship package includes: 15" opening and closing credit accreditation and 2 x 5 seconds break bumpers per centre break per programme. All programming could be accredited and promoted as 'Product X - sponsors Primetime on Hallmark' to add cohesion to the package.

Please contact a member of the Sky Media team for details of brands who have used this opportunity in the past.

- Hallmark Channel is currently ranked 7th in PRIMETIME (October 2008) thanks to a raft of award-winning shows including Law & Order and House. - Reaching approximately 2.4 million Adults each week it has a strong female profile - 67%. (Q1 '09) - 45% of Hallmark Channel viewers are ABC1 with 48% of viewers between the ages of 16-44. - Hallmark attracts the 4th most loyal audience of all TV channels in the UK (Jan-Sept 08) with viewers watching for an average of 78 minutes a day.