The Great British Bake Off final drew a larger audience than BBC One's broadcast of the World Cup final in the summer, with a 50 per cent increase on last year's TV ratings (seeing over 10 million viewers per episode) With this massive fan base of enthusiasts The Cake & Bake Show are proud to announce the launch of Great British Bake Off Live which will form part of the content at this year's events - A dedicated stage at each show featuring a selection of current and past contestants such as former champions, John Whaite, Jo Wheatley, runner-up Brendan Lynch and many more.

The Cake and Bake Show is the first event dedicated to the entire baking market emerging from the huge resurgence in popularity of home baking. The concept of the show is to excite, educate, engage and entertain the thousands of visitors. We bring together the nations favourite baking stars and top producers for a show filled with live demonstrations, interactive features and exciting competitions. Show dates are: London (2nd-4th October), Manchester (12th-15th November) and Edinburgh (30th Oct- 1st Nov).

This is a brand new opportunity

This is a unique opportunity for ONE brand to sponsor this activity - This sponsorship boasts massive pre, at and post event benefits through an association with one of the nation's most popular TV shows.