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Sponsor the UK Premiere of Warehouse 13 - Season 3 on Syfy

Provided by Sky Media
The opportunity to sponsor the UK premiere of Syfy's most successful series ever!

Tell us about the Opportunity / What is it?

WAREHOUSE 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and preternatural souvenir ever collected by the U.S. government. The Warehouse's caretaker Artie Nielsen charges Agents Pete Lattimer and Myka Bering with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the Warehouse itself.

What is the Marketing Objective?

Build awareness of your brand and create an association with award-winning entertainment channel Sky1.

How does it work?

The series will air from early August in the Prime Time slot of 21:00 - 22:00. Season 2 will also be re-aired in the run up to the new series. The sponsor will receive opening and closing credits of 15 seconds and 2 x 5 second break bumpers per centre break (typically 3 per hour episode). A sponsor shall receive logo accreditation on all programme specific trailers 20 seconds or greater in length. Sponsorship can be extended online. Online sponsorship will create further engagement for the brand and also a direct response mechanic via the bespoke show pages.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

Warehouse 13, the most successful series ever for Syfy (the UK's home of science fiction), has a loyal fan-base and viewers are eagerly awaiting the return of this popular series. Syfy reaches over 3 million viewers per week in the UK, 39% of viewers are ABC1 and the profile is 50:50 Men and Women. Syfy provides the perfect home for a wide and compelling mix of genres; from the world of mainstream entertainment to the very best first run action, adventure, paranormal, fantasy and mystery series.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated to reach 392k adults aged 16-34
16 - 24
25 - 34
Male
Both
ABC1
C2
DE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 11 - 01 Dec 11BUILD AWARENESSSPONSORSHIP / MEDIA
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