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Sponsor the BDO World Professional Darts 2013

Provided by Sky Media
Sky Media & ESPN are offering an advertiser the opportunity to be the event's exclusive broadcast sponsor for 2013.

Tell us about the Opportunity / What is it?

In January 2013 the BDO World Professional Darts Championship is back on ESPN screens. The 2012 winner, Dutchman Christian Kist, will be defending his title against an impressive range of top players in the 2013 championship. The games to be held from Sunday 5 January to Sunday 13 January, 2013 The 2012 games were characterised by the unexpected, as there were major upsets as new talent and stars shone. In 2013 can Martin "Wolfie" Adams regain the title he has won 3 times before, or can unlucky looser Tony "Silverback" O'Shea get his hands on the trophy for the first time.

What is the Marketing Objective?

Communicate directly with younger, mid/upmarket, male biased audience in their chosen environment.

How does it work?

Live coverage of all evening sessions of the Darts from Round 1. Live coverage of the 2nd Semi Final. Live Coverage of the Final. Opening & Closing credits - 15 seconds. Break Bumpers - 5 seconds - Average 8 breaks per live evening session. On-Air Promotions - The sponsor will be featured visually on any promotional trailers specific to BDO Darts if produced.

Who's used it in the past?

Please contact Mike Murphy for details regarding previous sponsors.

Features / Benefits

The 2012 BDO Word Professional Darts reached 866,000 individuals on ESPN. The average audience across the week stood at almost 70,000 with an average reach of 240,000 for each live show. ESPN have exclusive coverage of every evening session across the week. Opportunity to Build Brand Awareness with a regular "appointment to view" audience. Association with the ESPN brand; premium brand association. Communicate directly with younger, mid/upmarket, male biased audience in their chosen environment.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAn average reach of 240,000 for each live show
35 - 44
45 - 54
All adults
Male
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 13 - 15 Jan 13BUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / OTHER
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