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Sponsor new business series, The Angel, on Sky 1

Provided by Sky Media
Sky 1 comissions it's first business format show, coming to screens in July. This exclusive is now available for sponsorship.

Tell us about the Opportunity / What is it?

Sky 1 HD has announced a brand new business format game show , 'The Angel'. This is an exclusive Sky 1 HD commission and is due to air in July 2012 (TBC). The Angel will follow six hopefuls as they are invited into the studio to compete for £100,000 of investment to make their business dreams come true. But scrutinising their every word, thought and move is 'The Angel': Businessman John Caudwell, founder of the Caudwell Group which is best known for the high street chain Phones4U.

What is the Marketing Objective?

Gain an association with award winning entertainment channel Sky1 who won best channel of the year at The Broadcast Awards.

How does it work?

Scheduling shall take place across both Sky1 and Sky1 HD from July 2012 (TBC). Comprising of 5x60 minute episodes plus repeats on Sky 1 and Sky 2 and any showings on Sky anytime and Sky Go. Accreditation will include Opening and Closing credits of 15 seconds and Break Bumpers of 2x5 seconds per centre break (3 centre breaks per show). An Online extension of this opportunity is available, please see attached for further details.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Brand new business show format. Topical series will give viewers an insight into the world of business. The show will capitalise on the huge interest in entrepreneurial related programming. Association with award winning entertainment channel Sky1 who won best channel of the year at The Broadcast Awards. The specially commissioned series is part of Sky 1's investment into £600m of new UK programming.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated reach of over 1million adults aged 16-34
16 - 24
25 - 34
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jul 12 - 12 Sep 12BUILD AWARENESSSPONSORSHIP / MEDIA
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