Try Our Briefing Service
This idea is archived

RESEARCH: Universal McCann review the 2008 Beijing Olympics

Provided by UM
Includes a review of advertising, sponsorship & branding around the 2008 games. Plus, what we know so far about London 2012.
Download
View Website
View Other Ideas
Send to Colleague
Contact Details

What was the Challenge / Background of the Campaign?

A review of the 2008 Beijing Olympics from the perspective of Universal McCann. This document includes facts and figures on advertising, sponsorship & branding at the games, an analysis of how the games impacted on UK economic & consumer trends and UK media trends, how guerilla tactics were used, and a closer look at VISA UK's activity around the games. Plus, 'what we know so far' regarding the London 2012 games, and what advertising restrictions and market factors to anticipate. Find out more...

What was the Campaign Objective?

A review of the 2008 Beijing Olympics from the perspective of Universal McCann.
Reference: 4106 // Posted: 03.02.09

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsBrands interested in London 2012 Olympics / Sports Marketing
All adultsBoth
All
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / SPORT / ATHLETICS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service
Back to Homepage
      

Search for Ideas

      
            

Age

            
select
            

Gender

            
select
            

Media Route

            
select
            

Marketing Route

            
select
            Full Search Options       
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners

More of our ideas

CASE STUDY - Dangers of skin cancer to a cynical youth audience CASE STUDY - Dangers of skin cancer to a cynical youth audience
CASE STUDY: Old Jamaica Ginger Beer increase brand recognition CASE STUDY: Old Jamaica Ginger Beer increase brand recognition
CASE STUDY: Trey Songz: Creating a UK Icon CASE STUDY: Trey Songz: Creating a UK Icon
CASE STUDY: Kingmaker: A Digital Revolution CASE STUDY: Kingmaker: A Digital Revolution
CASE STUDY: Increasing footfall at the Vitality show CASE STUDY: Increasing footfall at the Vitality show
view all ideas

More TV Ideas

Sponsorship Opportunity: Caravan Channel & Motorhome Channel Sponsorship Opportunity: Caravan Channel & Motorhome Channel
Sponsorship Opportunity: Friends on Comedy Central & Ch5 Sponsorship Opportunity: Friends on Comedy Central & Ch5
Sponsorship Opportunity - Tiny POP from Sky Media Sponsorship Opportunity - Tiny POP from Sky Media
Advertise on ITV Meridian Advertise on ITV Meridian
CASE STUDY: Skoda use cake to highlight the new Fabia CASE STUDY: Skoda use cake to highlight the new Fabia
Need some fresh ideas?
Try our Briefing Service
Get In Touch
Live Chat