This idea is archived

Reach motorists using flush rear format lorry advertising

Provided by HaulinAds
Truck rear posters create an instant impact and are a cost effective way to build national coverage.

Tell us about the Opportunity / What is it?

Nearly 9 million people travel the UK's roads every day. 68% of this is on our motorways and A roads. Our flush rears format offers a head on impact to this audience as they travel every major motorway and A road linking all major towns and cities. In an uncluttered environment, lorry side advertising creates a welcomed stand out, that isn't ignored by this mass audience.

What is the Marketing Objective?

A cost effective way to build national coverage. Truck rear posters create an instant impact and result in high levels of message retention, due to the large scale format in a high traffic environment.

How does it work?

The flush rear format means there are no exposed bars and or hinges impeding the artwork. This ensures that your posters look fantastic from all aspects, afar and close up. The posters are printed on High Definition banners that are applied to the trailer rears. Once in place, our hauliers keep them on the move for up to 17 hours a day, 7 days a week as they pick up and distribute goods around the UK. Only the highest maintained fleets have been selected to give your advertising the impact required.

Who's used it in the past?

A range of brands have advertised on lorry rears - Virgin Trains - Greenflag - Road Angel and Sony to name a few.

Features / Benefits

Ideal stand alone or to run alongside other media (service station 6 sheets, radio). HaulinAds flush rears are an ideal format to reach a mass audience of motorists. High impact - Cost effective - Highly visible - Reinforces brand awareness - Reaches areas where static sites are not prevalent.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAds visible for up to 17 hours a day, 7 days a week
25 - 34
35 - 44
45 - 54
Male
Both
ABC1
C2
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBRAND STATURE
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